So Called EXPERTS!

6/22/2012: Earlier this month, the New Yorker published a brilliant piece detailing the glamorous yet gullible world of expert wine-tasters. The article profiled one blind tasting after another, highlighting perhaps what advertisers knew all along: for so-called experts and amateurs alike,*our expectations of wine are often more important than what’s actually in the glass. “This was nicely demonstrated in a mischievous 2001 experiment led by Frédéric Brochet at the University of Bordeaux,” writes Jonah Lehrer.

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So Called EXPERTS!

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