Townsend: “Customized” OTS braces make life better for fitters and patients

By Larry Hand Sometimes a simple idea turns into a significant business strategy. That’s certainly the case with Townsend’s “customized” OTS (off-the-shelf) knee braces. Townsend, an orthopedic manufacturer in Bakersfield, CA, decided more than a decade ago to start asking customers for three leg measurements instead of relying only on the standard circumference measurement taken six inches above the knee.

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Townsend: “Customized” OTS braces make life better for fitters and patients

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